A new era
of brow
tools.

Reusable by design. Created for professionals.

AMY reusable brow brush standing upright, lit against an ivory backdrop

Interchangeable headDesigned to reuse

One handle. Heads that unscrew for cleaning.

£48.00

Reusable by designInterchangeable headsFor brow professionalsOne handle, kept for yearsReusable by designInterchangeable headsFor brow professionalsOne handle, kept for yearsReusable by designInterchangeable headsFor brow professionalsOne handle, kept for yearsReusable by designInterchangeable headsFor brow professionalsOne handle, kept for years

Thebrushhasbeenrethought.

Not restyled, not repackaged. The part that touches a client comes off in one turn — the instrument itself stays with you.

Traditional tools

Single use

Designed for single use. Difficult to clean repeatedly. Ultimately discarded.

AMY

Reusable system

A reusable handle with interchangeable heads, designed around professional workflows.

The system →

The signature detail

One handle.
Interchangeable heads.

A simple system designed to make professional beauty tools more reusable.

—Handle
Head
Unscrew
Clean
Replace

AMY brow brush lit dramatically against a near-black background

Clean.Change.Continue.

One head washed and drying, another ready on the handle. Your hygiene routine sets the standard — the tool stops getting in its way.

Built around the way professionals work.

Use

A weighted handle that holds its balance through a full day of appointments.

A brow artist holding the AMY brush in a treatment room

Remove

One turn releases the head from the threaded metal collar. No tools, no force.

The AMY brush head unscrewed from the handle

Clean + Replace

Wash and dry one head properly while a fresh one carries the next client.

AMY handle beside three interchangeable brush heads

Macro detail of the AMY brush fibres meeting the machined metal collar

Detail matters.

Fibres, collar, thread, handle

Launch 001

AMY Reusable Brow Brush

£48.00Launch price placeholder

One weighted handle, one precise spoolie head, and a threaded connection between them. Unscrew the head at the end of a treatment, set it aside for cleaning, and screw on a fresh one — the handle stays in your hand all day.

Full product details

Lessdisposable.Moreconsidered.

AMY is rethinking everyday professional beauty tools through reusable design, considered materials and a system built to evolve.

About AMY →