Better design. Better hygiene. Less unnecessary waste.

AMY is a professional beauty tool brand. It exists because the most frequently used item in brow and lash work — the brush — has always been treated as something to throw away.

Our approach is narrow on purpose. Design one tool properly. Make the part that touches a client removable and washable. Keep the part that does the work for years.

The first release is the AMY Reusable Brow Brush. The visual and physical system behind it is built to carry future professional tools, when they are genuinely ready.